pricing.

When pets on sweats first started, I would set prices randomly, or only based on what others in the retail space were doing.

I used to feel weird or self-conscious when I altered my prices (up or down). sometimes it was to test the market, slow sales during a busy season, or something entirely different. looking back, I learned so much from these tests.

trying to be more intentional, I’m done a lot of research looking for a formula that works for my products and my lifestyle. I still look at retail comps, but I’m more focused on the black & white #'s of what goes into my materials and how I can keep this a sustainable business for me.

I love making high quality products and getting messages from customers telling me how special these items are to them. thank you for supporting me, every order helps me keep pets on sweats afloat!

Thanks for being here!

Meghan

I start with the cost of base material which includes the base product, thread/embroidery, iron on material etc.

base materials.

labor/hr.

then I add the avg. hourly wage/hr. most of my products take 1-1.5 hours to make start to finish.

cost to run a business.

lastly, I incorporate a 50% mark-up (slightly lower than the industry standard of 55-70%).

This accounts for all of the things behind the scenes that it takes to run a business!

Machinery equipment, software, shipping, packaging, taxes, website, payment processing fees, machine maintenance, tags, business cards, samples, promo materials, digital editing, etc.